Eppendorf dropping all distributors - selling direct

In Australia Eppendorf are about to move away from distributor channels and sell direct.

Is this a trend that will follow globally?

http://www.eppendorf.com.au/i

http://www.eppendorf.com.au/int/index.php?l=4&action=distributor&sitemap...

only 3 more boxes to go :)

They've been talking about

They've been talking about this for years. I'm still waiting for it to happen.

Pipette tips, what are you

Pipette tips, what are you talking about?

Selling pipette tips requires

Selling pipette tips requires a sales force?

Personally speaking their

Personally speaking their dealers in Australia are a crock of S anyway so we will welcome this change.

They already stock locally and service now so I don't see it as a big deal to sell as well.

Hopefully in 6 months time we will see this a success and the damage being done to their brand will have ceased.

As for price who knows but you can't put a price on good service!!

A smart company would

A smart company would probably want to try this in one country before extending it globally. But selling direct does raise some questions, for example, will customers realize a cost benefit due to the elimination of an intermediary company? Will Eppendorf have a delivery system as reliable as current distributers or better? What will it cost to have an internal order department?

Will be interesting to see what happens.

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