This training covers challenges to food marketing claims in FDA and FTC enforcement actions, consumer class action lawsuits, and proceedings brought by the National Advertising Division of the Council of Better Business Bureaus (NAD). It will discuss how to assess risk when considering claims, strategies for defending actions, and marketing trends in the food industry.
Why Should You Attend:The increasing use of marketing claims to promote health-related benefits of food, and product attributes such as “natural,” has resulted in more regulatory challenges as well as a flood of class action lawsuits brought by private plaintiffs under state consumer protection laws.
Areas Covered in the Seminar:
- FDA requirements for labeling claims.
- FTC requirements for advertising claims.
- Overview of state consumer fraud laws.
- NAD standards.
- FDA enforcement actions.
- FTC enforcement actions.
- NAD decisions.
- Class action lawsuits.